How to screw business as usual. Elon Musk and the Tesla S will show you how.

The Tesla S will arrive in Australia mid next year. There will be a very limited number of them available and their price tag will be plus $140k. Recently I sat listening to one of my family members, a die hard car aficionado, talking about this amazing piece of technology, and how he put his name on the waiting list early and paid the deposit to be one of the first to own the Tesla S in Australia.

This person couldn’t care less about the environment, about getting off fossil fuel, about climate change. Yet here he is, excited with anticipation about his new car.

Why? Because the Tesla S transcends green. It is beautiful, sexy, fast, doesn’t need oil for 12 years, tells you when there is a problem has the high price tag that says status. Its a car lovers dream car.

The genius of Elon Musk is to create a ‘green’ car that transcends green, that appeals to a market that couldn’t care about green. This is screwing business as usual.

Are you transcending green?

Enhanced by Zemanta

2:23AM Integrity is the Essence

13119

Relevant. Provocative. At the frontier of human enterprise for a better world. Join us. Subscriber only articles and special offers. Plus FREE Personal Integrity Inventory.

We won't send you spam. Unsubscribe at any time. Powered by ConvertKit
Spread the love

Leave a Reply

Your email address will not be published. Required fields are marked *

*

This site uses Akismet to reduce spam. Learn how your comment data is processed.