Principle #5 The principle of riding a bike. How to sell. Theory vs practice

You can read a 5000 word essay on how to ride a bike.

You can have your customer read a 10,000 page book on how to ride a bike.

Until you get on the bike, words on how to ride a bike add almost no value to the experience of riding a bike.

Remember the principle of bike riding whenever you are trying to sell an idea.

Best way, if at all possible, is have your customer get on the bike. Sure they may crash. Even skin their knees. But the conversation about the experience will accelerate to a whole new order.

Build in a touch, taste, feel experience when possible.


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