I have thought much about describing what we at 2.23AM are all about. How do you do that in a way that is easy to understand? Or as the marketing people would say…can be understood by a six year old.
As I was struggling to articulate that in a phone conversation yesterday, it felt like a better way might be to ask two questions.
1. Do you agree that business as usual is screwing the planet and its people?
2. Do you ever feel that you were born to do something of greater significance?
If people answer in the affirmative to these two questions, then the response might then be,
2.23AM is about living a life of purpose and significance through creating businesses as a force for good.
We do that though a combination of a digital media platform with interviews, case studies, tools and resources; plus hosting global events to build community and learn from each other.