Instead we seem to have created reverence for money, the making of money, profit at any cost. Money has become our God. This is not only a tragedy, it is our undoing.
For the artisan business person or company, reverence as a business practice is what distinguishes them from the factory and the machine. Those who toil with love over their craft, who refuse to bend to the mighty ‘profit at all cost’, who intend for the customer to stand in awe of their product or service, these artists and positive deviants are like a fresh water well in a desert, quenching the soul starved for beauty in design, service, care…they maintain the highest commitment to personal mastery in every domain of their life.
Practice reverence. Have it be the central part of your day and your work. Watch your life and your business change as you continue to practice.
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